TheEdge Thu, Nov 19, 2020 04:00pm – 3 days ago
Glomac Bhd plans to launch Mawar Sari 2-storey homes in its verdant 200-acre enclave of Saujana Perdana in Sungai Buloh on Nov 14. The project was opened to the public for preview on Oct 10 and has generated plenty of interest, according to the developer.
Glomac chief operating officer Zulkifly Garib tells City & Country on a recent Zoom call that the development is attracting mostly homebuyers. “Based on our experience in developing the area, we find that the Mawar Sari layout is a popular choice among homebuyers because of its design, he says.
“The design of the units enables homeowners to renovate and to explore their own creativity [in interior design]. Our target market is mostly owner-occupiers.”
Mawar Sari will comprise 120 two-storey terraced homes. Due to be completed in 2022, the units will have a built-up of 1,815 sq ft (22ft by 75ft), with four bedrooms and three bathrooms. The units will be priced from RM518,000 to RM765,800. The developer adds that the units will adopt an open-concept layout with tall windows and good ventilation and lighting.
Mawar Sari at Saujana Perdana is part of the mature, freehold township of Bandar Saujana Utama, which comprises mainly 2-storey homes and offices. It covers 1,300 acres, with 120 acres yet to be developed. According to Zulkifli, Bandar Saujana Utama is about 90%-occupied.
In terms of amenities, Saujana Perdana is located near SU Mall, Central Mart Shopping Centre and Sungai Buloh Hospital. Schools nearby include SMK Saujana Utama, SRK Saujana Utama, SRK Seri Pristana, SRK Merbau Sempak, SK Kampong Subang, and SRAI Saujana Utama. The campuses of Universiti Teknologi Mara (UiTM) Puncak Alam, UiTM Puncak Perdana, Universiti Selangor and UiTM Shah Alam are also nearby, as is Hospital UiTM, which will be fully operational by March 2021.Zulkifly: Although the township of Bandar Saujana Utama is mature, with new developments [such as Mawar Sari at Saujana Perdana] coming in, the older developments there are flourishing as well (Photo by Kenny Yap/The Edge)
Glomac aims to capitalise on the mature status of Bandar Saujana Utama. five areas of the township — SU1, SU2, SU3, Sungai Buloh Country Resort and Bukit Saujana — have a total of 7,000 residential units. There is also a full-service mall, Saujana Utama Mall, which comprises 84 units of retail shops and a 50,000 sq ft supermarket.
“Although the township of Bandar Saujana Utama is mature, with new developments [such as Mawar Sari at Saujana Perdana] coming in, the older developments there are flourishing as well,” says Zulkifly. “The township is about 80% completed [with six to 10 years to go, depending on market conditions]. Throughout the years, past launches have been mostly fully taken up.
“Since the inception of this township 25 years ago, Glomac has envisioned how Malaysians [especially those from younger families] can live in this area while working in the city centre. Initially, we found that the developments there were picking up slowly, but now we think it is better-received among homebuyers.
“Overall, the township has grown to be more desirable among homeowners because of its location and accessibility.”
A unique selling point of Bandar Saujana Utama is that it has good access to all the main areas of Klang Valley. “One of the key draws of the township is its improved accessibility. Both homebuyers and investors are more inclined to purchase units there because it is well-connected,” says Zulkifly.
“One of the access roads there, Persiaran Mokhtar Dahari, was widened by the government about two years ago, making it easier for residents.
“Owing to better accessibility, we believe the values will appreciate in the long term and the demand will come.”
Bandar Saujana Utama is easily accessible via main highways such as Guthrie, LATAR, NKVE and DASH.Due to be completed in 2022, Mawar Sari will comprise 120 two-storey terraced homes (Photo by Glomac Bhd)
Future plans and market focus
Apart from its developments in Bandar Saujana Utama, Glomac plans to continue to launch several more projects in the next six months.
“In the light of current market conditions, while we have our luxury products, the group will be focusing on our bread-and-butter type of products (1 or 2-storey houses), which are mostly priced below RM600,000. With the Covid-19 pandemic, this range will most likely be our focus for the coming year,” says Zulkifly.
“We plan to design our products to be more contemporary, and explore work-from-home and study-from-home features. We have implemented ready-to-use WiFi facilities.
“Prior to the Movement Control Order, we made plans to strengthen our digital presence and our digital initiatives [such as digital ads]. In terms of our business and processes, we have adopted virtual apps and virtual show units for some of our products.
“In terms of land bank, we are looking out for [opportunities]. It has to be viable within a certain timeframe, because we don’t want to hold on to it for too long,” says Zulkifly.
Zulkifly discloses that other upcoming launches in FY2021 will be new phases of affordable landed residence in ongoing townships, including developments in Saujana Perdana in Sungai Buloh, Saujana KLIA in Sepang and Saujana Jaya in Johor (with an accumulated gross development value of RM403 million).
Located in Sepang, the mixed township of Saujana KLIA comprises 239 acres of leasehold developments that include 2-storey terraced homes, apartments, commercial lots, retail lots and shoplots. “We plan to roll out an affordable housing development there by year-end,” he says.
“We also plan to launch the final phase of Bandar Saujana Utama and our developments in Johor. They are still in the planning stage,” he says.